Hands-On Social Media Workshop for Massage Therapists (MKT2)

Learn how to easily build and implement social media marketing strategies, tuned especially for massage therapy businesses, that will bring you real business results.

Overall description of workshop

This is a hands-on workshop on how to develop your 2015 marketing strategies and social media plan, based on tested, easy to implement tactics. You'll be guided through the process step-by-step, with hands-on exercises that will allow you to start working on your plan. Participants will leave the workshop with a direction and specific instructions for building or refining their marketing plan that will help build your business.

Note: MKT-1, Start Your Own Massage Practice, will be offered soon!

All materials and templates needed will be provided, including a copy of the MT Outreach Rubric and exclusive access to a variety of electronic resources and planning templates.

Prerequisite for this class: Be a graduate of an accredited massage therapy program.

Format: Presentation, discussion, and group and individual work time. Breaks, with coffee / tea, snacks, refreshments will be provided.

Workshop Overview

The workshop will give you tools you need to develop or refine your massage therapy marketing strategy:

• Describing your services
• Identifying your customers
• Scope out your competition
• Determine your USP (unique selling proposition)
• Identifying the right social media platforms
• Building your Social Media Outreach Plan (reaching your audience) including: social media, the web, and both traditional and next generation marketing
• Creating a presence on Facebook and other social media sites
• Creating and writing a blog
• Measuring & refining your marketing

The workshop consists of presentation time, exercises, group discussion and summary exercise. Breaks are built in for your comfort. WiFi is available.

What to bring: (Required):

• A laptop or tablet capable of connecting wirelessly to the internet
• Notebook and pen for notetaking and activities

Organizer & Presenter: Bard Williams, CMT, Ed.D., Massage Therapy Ambassador Bard has more than 20 years experience in marketing and management with leading Fortune 500 companies like Apple and TiVo, and is owner and practicing massage therapist at the Silicon Valley Massage Therapy Groupin San Jose, CA. He has a doctorate in Education and is the author of more than a dozen books.

Registration and Fees

Register before the early bird deadline and pay only $80. After the early bird deadline, you'll pay regular price, $100. This price includes a four-hour hands-on workshop in a small group with individual one-on-one mentoring to help you get a solid start on your marketing plan. It also includes the marketing strategy rubric, presentation handout, marketing plan template and worksheets and more.

How to register for SVMTG:ED workshops

Select the workshop you want to attend and then click the payment button in the REGISTER AND PAY section of the sidebar on this workshop page. Payment in advance is required when you register each workshop. We accept all major credit cards through PayPal. Call us at (408) 260-2256 between 11am and 5pm M-F if that doesn't work for you and we'll arrange to recieve payment.  All workshops are non-refundable. Read the FAQ for more information.

You may register up to 48 hours before a class, but classes fill quickly. No walk-ins, please.

Need more information? Check out the SVMTG:ED FAQ.